LEAVERS - WESTERN AUSTRALIA
Event Producer
THE BRIEF:
Lead production for a large-scale community truck show in Western Australia, delivering a high-quality public event for 10,000 attendees while maximising fundraising outcomes for the Harry Perkins Institute of Medical Research through strong operations, programming, and sponsor engagement.
MY ROLE:
Led end-to-end production across a multi-acre site, overseeing site coordination, logistics, staffing, crowd flow, and supplier liaison.
Managed exhibitor onboarding and coordination, ensuring smooth bump-in, clear communication, and consistent standards across the site.
Led creative and operational production of all programming, shaping the structure, flow, and presentation of activities including truck showcases, family zones, and brand activations.
Oversaw the planning and delivery of the formal sponsorship dinner, coordinating catering, programming, VIP guest experience, speeches, and sponsor engagement.
Led site development planning and stakeholder liaison, expanding the scope and quality of programming year on year.
Managed the $700,000 event budget with a focus on increasing the charity contribution while elevating overall production standards.
THE OUTCOME:
A professionally delivered community event that welcomed 10,000 attendees and strengthened its reputation with the public, exhibitors, and sponsors.
Smooth site operations and crowd movement across a large footprint, supporting a safe and positive attendee experience.
An elevated sponsorship dinner and VIP experience that increased engagement and fundraising impact.
Expanded programming and improved production quality compared with previous years.
Strong budget management that maximised funds raised for the Harry Perkins Institute of Medical Research, achieving a targeted increase in charitable contribution.
THE BRIEF:
Support the delivery of one of Western Australia’s largest youth festivals, welcoming 10,000 attendees over four days and nights, while ensuring smooth operations, clear communication, and effective coordination across volunteers, staff, and suppliers throughout the build, live event, and breakdown period.
MY ROLE:
* Supported operational delivery across a 12-day build, live event, and breakdown phase.
*Managed a team of 30 volunteers from application through on-site delivery, implementing processes that improved efficiency and role clarity.
*Coordinated accommodation, transport, and travel logistics, managing arrivals, schedules, and daily movements.
*Organised daily catering for volunteers, overseeing breakfast, lunch, and dinner requirements.
*Designed and implemented an accreditation system for 600 staff, creating passes and workflows to streamline access control and role assignment.
*Ran the central operations office, acting as a central point of coordination for volunteers, staff, and suppliers.
THE OUTCOME:
*Travel, accommodation, and on-site catering were delivered seamlessly for volunteers and staff, enabling teams to remain focused, rested, and supported throughout long build and live periods.
*Centralised coordination of arrivals, departures, and transport reduced delays and confusion, keeping daily schedules on track in a high-pressure environment.
*Well-managed accommodation allocations and clear communication improved comfort, reliability, and overall team wellbeing across the project lifecycle.
*Consistent, well-organised daily meals contributed to team morale, energy levels, and retention during extended working days.
Want to discuss your next project?
You can contact me via hello@laurakellyprojects.com