THE BRIEF:
Bring Dexter: The Experience to life in London, assisting the delivery of a high-impact, immersive activation that guided attendees through themed rooms and interactive challenges tied to the Dexter franchise.
MY ROLE:

I provided on-site support during the pre-production and build phase of the event, working closely with creative, technical, and front-of-house teams to prepare the experience for delivery. I assisted with the setup of interactive challenges, themed rooms, and narrative elements, helping to ensure all components were installed, tested, and ready for show days. I supported programming and sequencing preparations, coordinated logistics, and contributed practical and creative input to help shape the overall flow, look, and feel of the experience ahead of the four-day event.

THE OUTCOME:

Assisted the delivery of a seamless, immersive experience that received strong audience acclaim for creativity and engagement.

Strengthened the narrative impact of the activation, ensuring attendees fully interacted with the Dexter-themed environments.

This event won Best International Experiential Activation at the Adweek Experiential Awards 2025.