THE BRIEF:
Coordinate accreditation and artist liaison for live entertainment at the Formula 1 British Grand Prix, ensuring seamless access, scheduling, and communications for performers across a large-scale, high-pressure sporting event.
MY ROLE:

Coordinated artist accreditation for multiple live performances during the Grand Prix weekend.

Managed guestlists and artist credentials, ensuring secure and accurate access to performance areas and hospitality zones.
Produced artist information packs and briefing documents, including schedules, access instructions, and technical requirements.
Acted as the central point of contact for artists, tour managers, and production teams, communicating clear instructions and handling last-minute changes.
Oversaw on-site delivery including check-in, stage access, and backstage flow, troubleshooting issues in real time to keep operations on schedule.
Collaborated with security, production, and hospitality teams to maintain smooth and safe access for all accredited personnel.

THE OUTCOME:

A highly organised accreditation process that allowed all artists to perform on schedule without disruption.
Clear communication and briefing materials reduced confusion and improved on-site efficiency.
Seamless coordination between artists, tour managers, and production teams enhanced the live entertainment experience for attendees.
Contributed to the professional delivery of a world-class sporting event with high-profile entertainment components.