THE BRIEF:
Support the delivery of a premium collectors’ dinner at Frieze London, ensuring a seamless, high-touch guest experience for invited collectors, galleries, sponsors, and VIP stakeholders within the fast-paced environment of an international art fair.
MY ROLE:

Coordinated guest operations and front-of-house delivery across a two-month planning and live event period, supporting a refined and personalised experience for VIP and priority attendees.

Coordinated the guestlist and RSVP process end-to-end, administering inbox communications, responding to high-volume enquiries, and maintaining accurate, real-time records across multiple stakeholder groups.
Developed detailed seating plans and table allocations, balancing protocol, partner priorities, and relationship-building objectives.
Acted as the key point of contact for VIP guests, galleries, and partners, coordinating pre-event communications and handling last-minute changes with discretion and professionalism.
Supported on-site delivery including check-in, accreditation, and guest flow, troubleshooting in real time to keep service smooth and on schedule.

THE OUTCOME:

A calm, well-coordinated VIP and guest experience aligned with Frieze’s premium brand standards.
Accurate guestlist control and seating strategy that supported meaningful connections between collectors, partners, and sponsors.
Streamlined communication processes that reduced on-site issues and enabled efficient event delivery.
Contributed to a polished, high-profile hospitality moment within one of the world’s leading contemporary art fairs.