THE BRIEF:
Lead production for a large-scale community truck show in Western Australia, delivering a high-quality public event for 10,000 attendees while maximising fundraising outcomes for the Harry Perkins Institute of Medical Research through strong operations, programming, and sponsor engagement. 
MY ROLE:

Led end-to-end production across a multi-acre site, overseeing site coordination, logistics, staffing, crowd flow, and supplier liaison.
Managed exhibitor onboarding and coordination, ensuring smooth bump-in, clear communication, and consistent standards across the site.
Led creative and operational production of all programming, shaping the structure, flow, and presentation of activities including truck showcases, family zones, and brand activations.
Oversaw the planning and delivery of the formal sponsorship dinner, coordinating catering, programming, VIP guest experience, speeches, and sponsor engagement.
Led site development planning and stakeholder liaison, expanding the scope and quality of programming year on year.
Managed the $700,000 event budget with a focus on increasing the charity contribution while elevating overall production standards. 

THE OUTCOME:

A professionally delivered community event that welcomed 10,000 attendees and strengthened its reputation with the public, exhibitors, and sponsors.
Smooth site operations and crowd movement across a large footprint, supporting a safe and positive attendee experience.
An elevated sponsorship dinner and VIP experience that increased engagement and fundraising impact.
Expanded programming and improved production quality compared with previous years.
Strong budget management that maximised funds raised for the Harry Perkins Institute of Medical Research, achieving a targeted increase in charitable contribution.